It has been a work in progress but we finally have launched our corporate business blogging service.

Huh?

Ya, I knew you would say that. So let me explain what corporate business blogging is and how it can help your business.

It use to be a popular teen think to do, to post your thoughts about everyday life and have all your friends post comments that made fun of you. Not anymore. Now it is a corporate business requirement to have a blog. The list of advantages to having a business blog are numerous and in the long term will do more for you business then you can imagine.

Here are just a few advantages:

• Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
• Blogs give the writer an opportunity to answer critics in a controlled forum.
• Compared with memos to all staff, enterprise blogs are highly cost effective.
• A well written blog can give a human face to an otherwise anonymous enterprise.
• People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.
• If updated consistently, they can establish you as a thought leader in your industry.
• Being informal, blogs can provide you with a measure of value. Publish an idea and see if it generates interest.

Just knowing these few benefits should spur you and push your boss to get a corporate business blog. Hey, why not contact us, I am sure we can put you on the right path.

If you have not already noticed,  some of your facebook fan pages may have changed to look more like a profile page you are used to seeing when you log into your account.

Some of the new features that the crew over at facebook added to this new facelift will really help people navigate, due to the layout being familiar, which is a bonus. Others updates include:

Enhanced Wall: This makes it easier to publish as well as have control over the content that is going on the page.

Update and share: This feature will encourage more social activity on the page and will soon end up being published in the Fans “News feeds”.

Tabbed Structure: Improves navigation as well as keeps a similar feel when moving from profile pages to fan pages creating a better user experience.

Update Streams: They are broken down into two levels one is called a wall and the other a stream.

• Wall: It will only contain posts that the fans submit.
• Stream: It will only contain posts by the administrators of the page.

So far the updates are looking good.  If you want to keep up on what is happening on facebook join up to our fan page here at Podium Digital.

Last week Google Adwords made a small modification to its Display URL Policy.  It is nothing to be concerned about it; in fact we think this modification will help push those who have issues with their Adwords structure and layout, as well as improving their much needed quality score.

The policy is quite simple and follows some easy rules when linking to the display URL in an Adgroup.   For example the following URLs would meet the requirements for the new policy:

www.mywebsite.com
www.ilove.mywebsite.com
www.mywebsite.com/is/cool/
www.mywebsite.com/index.html

Now, an Adgroup that would not meet the new policy would occur when the domain do not match. For example:

www.mywebsite.com
www.mywebsite.iscool.com

Read more about the change to Google Adwords display URL policy